The Bear “Paddington” Travels From London To Peru: Can We Also Use Films To Stimulate Tourism For Hong Kong?


We become what we are inspired. A good movie creates ideas that we could tap into their creativity and relatedness.

The Chinese New Year movie for Hong Kong this year includes Paddington in Peru (柏靈頓:秘魯大冒險). Following its old success model theory, the film is half animation and half real characters. It has an easy-to-follow plot, and everyone in the story is funny and dramatic. Big stars like Olivia Colman and Antonio Banderas took part in the film. They amused as much as excited the audience.

Paddington in Peru is a 2024 live-action animated adventure comedy film directed by Dougal Wilson. It is the 3rd intallment in the Paddington film series, which are based on the Paddington stories by Michael Bond. Paddington Bear is a fictional character in British’s children’s literature.

Without giving you any spoiler, I sum up the story of the film briefly as follows: Paddington, the lovely bear, was brought up by his Aunt Lucy in Peru after he was orphaned following an earth quake when he was just a few weeks old. He is now in London with a great family which takes good care of him. Paddington and they live in the belief that “be kind and polite, and the world will be right”. Suddenly, Paddington got a letter from a nun telling him that Aunt Lucy was not in good physical condition and he should fly to Peru to see her as soon as possible. They fell into the horrible trap of being kidnapped for a plot of searching for treasure. Paddington and the family were taken from place to place, full of adventures…

Apart from the movie contents themselves, the film also incidentally, or perhaps purposefully, takes the audience to travel in London and Peru. The movie is felt like an actual journey by the audience to the 2 places which are delightful and attractive.

Using films to stimulate tourism has become a very useful promotional method. Expedia researched and reported that two-thirds of global travellers have considered travel destinations based on films. Might the tourism authority of Hong Kong consider approaching the company making Paddington in Peru to request the lovely teddy bear to visit Hong Kong in its next movie? We can treat Paddington to try the best dim sum restaurants in town! Can it join our “panda mania” that is hitting Hong Kong right now?

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